Here’s an interview with the design team about the Spring 2025 Collection. Let's take a peek behind the scenes of the production.

Why don't you feel the gentle transition of the warm season, from the greetings of early spring to the peach festival and the blooming of cherry blossoms, by using tenugui hand towels?　

Do you know how tenugui towels are made? In this factory interview, we focus on the "Chusen" dyeing technique, which has been used since about 150 years ago, and show you how the new tenugui towel, "Strawberry Field," for spring 2025, is produced. 

Christmas is approaching. It is fun to prepare gifts for this and that, but it tends to be a bit of a pattern. In this issue, we will introduce four ways of “tenugui towel wrapping” that will take your gift to the next level.

Calendars are indispensable to our daily lives. Prior to the solar calendar, the lunar solar calendar, known as the “old calendar,” was used.Yin refers to the moon and is a sophisticated calendar that incorporates both lunar and solar movements. It was introduced to Japan from China in the Asuka period (7th century) and has been adopted as a way of knowing the changing of the seasons. In this issue, we will guide you through the 24 seasonal divisions of autumn and winter.

Have you ever heard of “Hosokawa Dyeing,” in which two stencils are used to dye?
This is a technique of Hosokawa Dyeing in which the process of “glue placement, dyeing, rinsing, glue removal, and drying” is repeated two or more times to create a single pattern.

We are pleased to introduce our collection including new patterns and new products for Fall 2024.

Sarashi shirts feel smooth and light in the breeze, along with a touch of playfulness. Our classic summer clothing balances comfort and style for casual outings, trips to cafes, and the like.

"Furoshiki" has been used in daily life since ancient times. It is a versatile cloth that can be used not only as a wrapping cloth, but also as a mattress or a bag, depending on the occasion and lifestyle. In this issue, we would like to share with you the charm of the square cloth “Furoshiki".

In this issue, we introduce a cool and refreshing summer pattern, tenugui, to cool down the hot and humid Japanese summer season. There are many events in Japan where tenugui are helpful, such as fireworks festivals and matsuri (festivals).

This article will introduce the actual procedure for wearing the kendo headgear.
It takes tricks and practice to be able to wear it so that it fits your head!

Collaboration furoshiki by Georgia and Kamawanu.
Georgia & Kamawanu” bento furoshiki (lunch box) is now available.